A unique selling proposition (USP) is a term that refers to a single, powerful, and compelling idea that people can identify with and understand. It is also one of the most important tenets of marketing. The USP is how you differentiate your product or service from all the other products and services on offer. It’s
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Here you’ll find answers to many burning questions around digital marketing and the restaurant business. Also some other off the beat topics. Do you have a question specific to your business? Then feel free to get in contact with us
Few types of cuisine are more universally lbeloved than Mexican. But there’s another kind of flavor to Mexican food, as well—the cultural kind, which encourages diners to take part in celebrating Mexican culinary heritage anytime they excitedly utter the names of their favorite dishes. The very mention of these mealtime monikers can be enough to
If you could draw millions of potential customers to your restaurant with free marketing, would you pass up the opportunity? If your business isn’t on Instagram, or lacks a marketing strategy for social media, that’s precisely what you’re doing. In October 2020, there were 1 billion active monthly users on the Instagram social media platform,