What is the USP of your Restaurant?

A unique selling proposition (USP) is a term that refers to a single, powerful, and compelling idea that people can identify with and understand. It is also one of the most important tenets of marketing. The USP is how you differentiate your product or service from all the other products and services on offer. It’s … Read more

A Complete List of Mexican Food Names

Few types of cuisine are more universally lbeloved than Mexican. But there’s another kind of flavor to Mexican food, as well—the cultural kind, which encourages diners to take part in celebrating Mexican culinary heritage anytime they excitedly utter the names of their favorite dishes. The very mention of these mealtime monikers can be enough to … Read more

Instagram for Restaurants: The Must-Read Guide

If you could draw millions of potential customers to your restaurant with free marketing, would you pass up the opportunity? If your business isn’t on Instagram, or lacks a marketing strategy for social media, that’s precisely what you’re doing. In October 2020, there were 1 billion active monthly users on the Instagram social media platform, … Read more

What is Local SEO Marketing for Restaurants?

We’ll start from the start with Restaurant Local SEO, since it’s easy to get caught up in jargon and acronyms, particularly when it comes to digital marketing. SEO stands for Search Engine Optimisation and is the process of getting traffic to your website from results on search engines, without paying to promote your website. The … Read more