A unique selling proposition (USP) is a term that refers to a single, powerful, and compelling idea that people can identify with and understand. It is also one of the most important tenets of marketing.
The USP is how you differentiate your product or service from all the other products and services on offer. It’s what makes someone decide to buy your product instead of your competitor’s product.
The best way to create your own USP is by identifying what it is about you or your company that makes them different from anyone else.
If a restaurant wants to be noticed, they need a USP. A USP (or Unique Selling Proposition) is what differentiates one restaurant or business from another. For instance, if a restaurant has amazing food, they can advertise that the food is prepared with organic ingredients or that their dishes are made in-house.
Here are some examples of USP’s for different restaurants around the world
What is KFC’s USP
KFC has a number of different selling points. It is the most reliable fast food restaurant, it caters for more dietary requirements than any other fast food chain and it offers a variety of flavours.
It has been serving its original recipe of fried chicken with Kentucky Colonel’s secret herbs and spices for over 70 years. KFC is also known for its iconic slogan “finger lickin’ good!”
Brenda’s French Soul Food
Brenda’s French Soul Food is a New Orleans-themed restaurant that offers classic comfort food. The restaurant has a French twist and they offer dishes with their own take on various French classics.
Brenda’s is always changing their menu to keep up with the trending food trends. They also have an ever-changing wine list and seasonal cocktails.
Brenda’s does not have a seating charge, so you can enjoy your meal in the comfort of your own home!
Mirazur Unique Selling Proposition
Mirazur is a Michelin starred restaurant in France. It is considered one of the most famous restaurants in the world and its dishes are often regarded as art. Anthony Bourdain described the restaurant as “heaven on Earth”.
The head chef, Mr. Mauro Colagreco, has created an experience that is innovative and authentic. They use organic food that is grown without pesticides on their own farm, and they make sure to use only fresh produce from this farm.
This experience sets them apart from their competitors by providing a distinctive, memorable dining experience for all who visit.
How Do I Choose A USP For My Local Restaurant?
There are a lot of factors to consider when determining the USP for your restaurant. One of the most important things is to know what is your target market and how do they feel about their food choices. For example, if you set up a vegan bistro, your USP will be healthy vegan dishes. If you set up an Asian fusion restaurant, your USP might be family-oriented with a lot of diverse flavors and good prices.
Getting To Know Your Target Market
It is important for restaurants to understand their target market and cater to its needs. They need to find out what their customers want, what they are interested in, and what they expect the food to be like.
In order for them to do this, it is important for restaurants to know how their customers interact with them. They can do this by using social media or having a customer survey at the end of each meal. They should also look at their competitors in order to see who is doing well and why.
Marketing To Your Target Market
Once you know a little more about your target market and who your customers are, you’ll need to get in front of them and deliver your message. What’s the best and easiest way to do this?
Advertising through social media platforms like Facebook.
Facebook is one of the most popular social media network ever. The average time spent on the site per day is around 40 minutes, and it has over 2 billion monthly active users. So it would be a great idea to join Facebook if you’re looking for a marketing channel for your restaurant.
It’s important to know that Facebook have made many changes in order to make news feeds more relevant and less cluttered so that people will spend more time on their site. That means, advertisers will get better results from their campaigns when they use Facebook.
So what’s the key take away?
What does your restaurant stand for? Is your restaurant different from your competition. Decide what you’ll be known for. Take a stand and make your restaurant unique. To make yourself stand out, explore your unique USP and think about what is makes you stand out from the competition.